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History

  • Sept. 2014The official opening of the logistic complex Edenia Distribution Center in Campia Turzii, which has the highest frozen products High-Bay in Europe (42 m).
  • Sept. 2014Corso ice cream becomes the no. 1 brand on the market, following the integrated communication campaign “Of Corso” which had Corina & Connect-R as ambassadors
  • Apr. 2014Completion of the logistics complex in Campia Turzii – Edenia Distribution Center.
  • Nov. 2013The second production line for rustic products is installed at the La Lorraine Romania frozen bakery factory.
  • 2013Launch of the La Strada ice cream under a unique concept: “the fashion ice cream” – the first prêt-a-porter ice cream in the world. With an impressive collection of authentic flavors and ingredients, La Strada fascinates through diversity and inspiration.
  • 2013Corso ice cream launch, that is quickly becoming the coolest ice cream of the new generation. Corso is setting new trends, by continuously releasing original flavors and the craziest and most delicious ice cream combinations.
  • 2013Macromex takes over the distribution of Mars ice cream – the most beloved chocolate bars worldwide are now available as ice cream bars (Snickers, Mars, Bounty and Twix).
  • Mar. 2013In Campia Turzii starts the building of the most advanced distribution center in Romania for frozen products, with a capacity of over 17,000 pallets.
  • Jul. 2012Gruia dairy brand is launched, with a unique design package that expresses the naturalness and accessibility of the products. The textures of the letters on the packaging are made exactly from the products are found inside: butter, white cheese, yellow cheese or even processed cheese.
  • Nov. 2011The official opening of the first state of the art frozen bakery factory in Romania – La Lorraine Romania, in Campia Turzii.
  • 2011Edenia is launched. It is the first high quality frozen food masterbrand in Romania, which covers several categories. Shortly after launch, Edenia becomes the leader in the frozen food premium segment.
  • 2011Azuris frozen fish brand is launched, with a rich variety of fish (fish fillet, trunk fish, whole fish) and an excellent quality-price ratio.
  • Dec. 2010Strategic partnership with Dujardin, whereby the most important frozen vegetables brand becomes part of Macromex’s own brand portfolio.
  • 2009Macromex is a key partner in the successful launch of Algida ice cream in Romania.
  • 2009Macromex becomes the exclusive distributor for the following Dr. Oetker categories: pizza, fresh desserts and chilled soy products (Pizza Ristorrante, Pizza Guseppe, Pizza Tradizionale, Bistro Baguette, Paula, Inedit).
  • 2008Macromex starts the distribution on the Romanian market for La Lorraine frozen bakery.
  • 2006Macromex opens in Bucharest the new multi-temperature distribution center. It is the most modern in Romania and the first one to use pick by voice technology.
  • 2005Macromex becomes the undisputed frozen products market leader in Romania, a position maintained until today.
  • 2004The launch of Casa Gruia, the brand that addresses the mainstream segment with a wide variety of frozen and chilled meat dishes.
  • 2000Macromex becomes the exclusive distributor for President – the most renowned French dairy brand in the world, destined for the premium segment.
  • Dec. 1993Macromex company is established in Bucharest, activating in the controlled temperature segment.

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