The official launch event of La Lorraine Romania’s third production line took place on September 30th, in Câmpia Turzii. The new line is designed for the production of Kaiser Rolls.
La Lorraine Romania, a joint venture between La Lorraine Bakery Group and Macromex, is the largest and most modern frozen bakery plant in Romania. Since its official opening in November 2011, due to the high demand for convenience and premium quality, the factory has expanded to 3 production lines, which has tripled the production in the last five years.
This state-of-the art frozen bakery plant is part of an ambitious expansion plan of La Lorraine in fast-growing Eastern-Europe emerging markets. The new production line also implied an important expansion by 6.000 square meters of the factory and a 10 mil. Euros investment. The total investment in the Romanian factory amounts to 29 mil. Euros today.
Brand new layout design, cutting edge technology and a highly skilled operating team make La Lorraine Romania one of the most efficient frozen bakery plants in Europe. It produces a remarkable range of breads in all shapes, textures and sizes. More than 100 types of products are being made on the 3 lines. The first line is dedicated to the production of rolls and baguettes, the second line is destined for rustic products, while the new line produces Kaiser Rolls.
Today the factory is receiving daily 80 tons of high specification flour from local mills. This makes La Lorraine Romania one of the largest clients for local suppliers.
The food safety policy is very simple for La Lorraine: zero tolerance. No expense is spared to make sure the products are 100% safe for consumers. Strict safety, hygiene and quality procedures are in place and every hour batches are sampled and tested. The plant has also received the IFS 6 certificate, one of the highest food standards in the world.
The 3 fully automated production lines work 24/7, with more than 30% of the energy being supplied by a solar park nearby.
The products are stored in the logistic center nearby – Edenia Distribution Center, the highest frozen high bay in Europe. From there they are shipped to customers in Romania and across several other countries, ranging from modern and traditional retailers to HORECA clients. In Romania, the products can be found in the biggest chain stores but also in foodservice.
From a small team of 28 members, La Lorraine Romania has now become one of the largest employers in the region. The highly qualified local team shares the knowledge of the entire La Lorraine group through sustained trainings several times a year. They carry on the group’s superior quality standards, expertise and passion for bread.