Kitchen Rally | Bucharest Edition

Macromex Horeca is counting on 20% higher business in 2023, generated by the advance of volumes and number of customers.  

• The company estimates the doubling of the turnover generated by the HoReCa division in the Bucharest and Ilfov area, in the next 3 years
• Macromex closed 2022 with business of 735 million lei, up 16% compared to 2021, and 58.9 million lei net profit

Bucharest, May 17, 2023 – Macromex, one of the main players in the Romanian food industry, estimates an increase in turnover in 2023 for the Horeca division by 20%, based on the increase in sales volumes and the positive evolution of the number of customers.

"In the last 3 years, we have had a positive evolution in the number of clients in the Horeca division, and this was due to the way in which we managed the relationship with our clients during the pandemic, the portfolio of value-added products, the expertise and consultancy offered by our team, but also the digital sourcing platform Bocado", says Albert Davidoglu, CEO, Macromex.

Macromex focuses on products from the strategic categories: Bakery and Pastry, Semi-prepared products, Slow-cooked products (sous vide), Vegetables and Specialty potatoes.

During this period, Macromex continues the series of events, the Kitchen Rally, which arrives in Bucharest, after traveling through important cities in the country, such as Iași and Cluj-Napoca.

"Bucharestians really have a wider choice of restaurants compared to other urban areas in the country, and preferences are varied, both for the delivery sector and for going out. From traditional Romanian cuisine to fast food, pizza, burger, sushi, the people of Bucharest diversify their choices. On weekends, they choose to go out, socialize, either at a special event or with friends at a restaurant. Instead, during the week, they prefer to use delivery apps or cook at home. For every situation, Macromex comes up with solutions for a quick and efficient service", declares Cătălin Ștefan Atomei, chef, Fratelli.

In 2022, Macromex launched the digital platform Macromex horeca.macromex.ro, which regroups all effective solutions and is a complex product, intended to support HoReCa businesses. The platform brings real business and sustainability help, turnkey recipes and operational efficiency tips.

In addition, Bocado is another company initiative, a B2B online ordering platform dedicated to HoReCa customers that will help you reduce ordering time and manage the supply flow much more efficiently. More information is available at www.bocado.ro.

Macromex is the leader of the food industry, in the frozen products segment, with an extensive portfolio of brands such as Edenia, Corso, La Strada, Azuris and partner brands: Philadelphia, La Lorraine, Farm Frites Dr. Oetker (Inedit, Paula), Mars , Haagen Dasz. The company's vision is to create a mature Horeca industry in Romania, driven by inspiration, efficiency and profitability. Thus, Macromex undertakes the mission of providing solutions for every type of business through advice, product portfolio and technology. More information is available at horeca.macromex.ro.