Macromex and OptiComm.AI transform the future of B2B commerce
PRESS RELEASE
02.04.2025
Macromex and OptiComm.AI Transform the Future of B2B Commerce
Macromex, a leading frozen food distributor and producer in Romania, and Romanian start-up OptiComm.AI today launch Magico AI, an artificial intelligence-based prediction service integrated into the Bocado.ro platform. The launch represents an important step in the digitalization of supply for the Romanian HORECA industry, reinforcing Bocado’s mission to simplify and streamline this process.
The partnership with OptiComm.AI strengthens Macromex’s position as an innovator in the food distribution sector, as well as its supporter of local technology. Additionally, Macromex will use OptiComm.AI’s services to optimize various business processes.
By using advanced deep learning algorithms and AI systems, OptiComm.AI analyzes and correlates multiple data sources: each customer’s past orders and other factors that can influence demand, such as: seasonality, weather conditions, average salary evolution or fasting periods, so that each customer will have a personalized and relevant prediction.
"The secret by which Macromex has maintained its market position has been the constant search for the most innovative technological solutions to improve the experience of partners in the Horeca segment. Our customers spend 20% of their time on procurement. The partnership with OptiComm.AI represents an important step in this direction, giving us a method to anticipate the future and significantly reduce the time spent by our partners in the procurement process. The order from the Bocado.ro platform can now be sent with just two clicks.", said Albert Davidoglu, CEO of Macromex.
"OptiComm.AI is not limited to predicting demand. Our platform identifies the optimal sales scenario for each company and predicts the actions necessary to achieve it. The choice made by Macromex validates our ability to solve complex challenges in the retail and distribution industry.", added Cristi Movilă, CEO of OptiComm.AI.
The implementation of the OptiComm.AI system is part of Macromex's broader strategy to digitize and optimize operational processes. The solution, which benefits from the support of global technology partners such as Microsoft, Google or AWS, continues to be adopted by major retail and logistics companies.
About Macromex
Macromex is a leader in the distribution of frozen food products in Romania, with a presence on the market for over 30 years. The company is recognized for its own brands such as Edenia, Food & Glory and Corso, but also for its partnerships with renowned international brands. With an extensive distribution network and modern warehousing facilities, Macromex serves both the retail sector and the HoReCa segment, maintaining the highest standards of quality and food safety. For more information about Macromex, visit www.macromex.com.
About OptiComm.AI
OptiComm.AI is a Romanian technology company that enables companies to anticipate the needs of buyers, but also to adjust their business processes to meet them. Using a proprietary data collection and correlation system, along with AI-based predictions, OptiComm.AI offers solutions for optimizing retail and logistics operations. Developed with 100% Romanian expertise and capital, the OptiComm.AI platform is the result of the collaboration of a team of specialists with extensive experience in management, marketing, Deep Learning and AI. For more information about the OptiComm.AI solution, visit www.opticomm.ai
About Bocado
Bocado.ro is the B2B procurement platform dedicated to the HoReCa industry. Built on the VTEX infrastructure and launched by Macromex, Bocado offers a digital marketplace ecosystem with over 25 specialized suppliers. The platform centralizes food and non-food products in one place, simplifying the procurement process for restaurants, hotels, cafes and other hospitality businesses. Intelligent functionalities, such as Magico AI, reflect Bocado’s commitment to delivering a modern procurement experience, efficient and adapted to the real needs of HoReCa professionals. For more details about the Bocado platform, visit www.bocado.ro.
